Depending on
where you’re from, you may enjoy typical American foods with a little twist.
For instance, Chinese like Oreos - only if they’re stuffed with mango and
orange cream. Russians love Lay’s potato chips - especially if they’re dusted
with caviar and crab flavors. And when it comes to Spain, Kellogg’s All-Bran
cereal is served with hot coffee instead of cold milk. Hmm…
Although your
stomach may turn at the thought of pouring your morning cup of Joe into your
cereal, many top American companies are tweaking popular products to make them
marketable to foreign customers.
Today, getting new
flavors for US products just right is becoming more important than ever before.
Developing countries like India and China are beginning to demand American
convenience foods as they work longer hours, leaving less time at home to cook
family meals.
As you might imagine, US snack
companies are trying to take a piece of the pie by altering favorite American
products with different flavors to suit international markets.
The largest cereal maker in the
world, Kellogg Co., is also trying to grow their snack business for
international markets. For years, Kellogg marketed their cereals the same way
that they did in the US, but they didn’t realize that cereal in Europe was
preferred in a cup of coffee instead of floating in cold milk. Now that they’ve
made a few necessary changes to their marketing, Kellogg sales are improving
overseas, thanks to your morning cup of Joe…




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