How Did Coffee Become Popular?

Coffee has a deep and dark history, but in the past few decades, there have been different trends contributing to coffee's popularity.

In the 70s and 80s, coffee became increasingly popular in the US because of the marketing of percolators. This was a device that everyone wanted to have within their own home, but it turned out that it was not so easy to use to make a simple coffee brew.

From there, people moved on to the gratification of instant coffee because it allowed them to have a cup of Joe within just a few seconds. There were so many brands of instant coffee available on the market at that time to satiate consumer demand, including several multimillion dollar marketing campaigns to fight out who was the best of the best in instant coffee producers.

This type of instant appeal is exactly what made room for all of the coffee houses that are popular today. This is precisely why so many American coffee drinkers want to sit in a Starbucks line for up to 15 minutes just to get an quick latte or cappuccino made to their liking. Can you blame them?

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